Rabbit Hole? No. This Is a BOIT Mole Hole.
In the first story, What’s in Your House? The Journey That Led to BOIT, I shared how BOIT grew out of a much larger journey.
I was already developing MyPriceIsRight™ Calculator when I realized something important: before many entrepreneurs could truly understand pricing, they first needed to recognize and identify their business overhead.
That discovery planted a very small seed.
I thought the solution would be simple.
Maybe one page.
Maybe two.
A practical worksheet that would help a home-based business owner, solopreneur, side-hustler, or newly self-employed person identify the expenses required to keep the business operating.
That was it.
At least, that was what I thought.
But sometimes you plant one small seed and discover there was much more life inside it than you could see from the outside.
The worksheet needed explanations.
The explanations needed a Read Me First Guide.
The guide began growing into a fuller publication.
Then we realized people needed a program.
The program needed testing.
Testing uncovered teaching needs.
Teaching led to videos.
Videos led to social-media content.
And everything kept connecting back to MyPriceIsRight™.
One idea led to another.
Then another.
Then another.
Somewhere along the way, I looked at everything growing out of that little one- or two-page worksheet and thought:
“Good grief. We have gone down a rabbit hole.”
But had we?
That question sent me down another little path of discovery.
Was It Really a Rabbit Hole?
A rabbit hole is mostly a metaphor from Alice in Wonderland. Real rabbits do burrow, but the phrase “going down a rabbit hole” usually means getting pulled into something increasingly deep, distracting, or far removed from where you started.
That did not quite describe BOIT.
Even though BOIT kept expanding, we were not wandering away from the original problem.
Every new piece still connected back to the same question:
What does it cost to keep this business in business?
So I asked myself:
If it was not really a rabbit hole, then what kind of hole was it?
Mole? Gopher? Groundhog?
I considered a gopher.
I considered a groundhog.
Both dig complex burrows.
But neither description quite fit.
Then I looked at the mole.
A mole is known for creating extensive interconnected underground tunnel systems.
Those tunnels branch out, but they remain connected to the mole’s central activity. And as the digging continues, little mounds begin appearing above ground.
Now THAT sounded familiar.
One central idea.
Many connected tunnels.
And every so often, something new popping up above ground.
That was almost exactly what had happened with BOIT.
The mole fit best.
The BOIT Mole Hole
Once I looked at BOIT that way, the whole picture made sense.
The original tunnel started with a simple need:
Help business owners identify their overhead.
Then one mound appeared:
Simple Worksheet
Then another:
Read Me First Guide
Then another:
BOIT Program
Then:
BOIT Publication
Then:
BOIT Videos
Then:
BOIT Social Media Posts
Then:
BOIT Testing
And then another very important tunnel:
BOIT to MyPriceIsRight™
None of these were random.
None of them pulled us away from the original purpose.
They were all connected.
They all grew out of the same root problem:
A business owner cannot make sound pricing and profit decisions if they do not first understand what it costs to operate the business.
So no, we did not really fall down a rabbit hole.
We built a mole hole.
A network of connected learning tools, all designed to help a business owner see what was previously underground.
Have You Ever Had This Happen?
Have you ever started something small and watched it become greater than you ever thought it would be?
Maybe you thought you were creating one product.
One service.
One worksheet.
One offer.
One solution.
And then, as you kept working, you discovered that the original idea was bigger than you first realized.
Sometimes growth is not distraction.
Sometimes expansion is not a mistake.
Sometimes what looks like “too much” is simply the process of discovering how much the original problem actually requires.
That is what happened with BOIT.
The little worksheet was not getting out of control.
It was revealing the rest of the tunnel system.
One Small Idea. Many Connected Outcomes.
And that may be the real lesson behind the BOIT mole hole.
When an idea keeps growing, the question is not simply:
“Why is this getting bigger?”
The better question may be:
“Are all these pieces still connected to the original purpose?”
If the answer is yes, you may not be lost at all.
You may simply be digging deeper into the solution.
And in BOIT’s case, that digging helped uncover something very important:
The expenses may be underground, but they are still there.
And if you do not identify them, they can quietly affect pricing, profit, cash flow, and the financial health of your business.
That brings us to the next question:
Do You Know Your Business Overhead?
That is where our next story begins.
LET’S BUILD TOGETHER.
Ready to Explore BOIT?
Meet BOIT — the Business Overhead Identification Tool.
NO MATH REQUIRED.
BOIT was created to help entrepreneurs identify the expenses involved in keeping their businesses operating and begin learning what those numbers mean.
For its introductory launch, BOIT is available for $37 for 144 hours — six days.
Why 144 hours?
Six days × 24 hours = 144 hours.
Genesis describes six days of creation followed by rest on the seventh. We are using those six days as a meaningful launch window for one of several financial-learning tools designed to help today’s entrepreneur move toward greater financial understanding and economic self-sufficiency.
Explore BOIT:
https://overhead.hbtaxsavings.com/#order
LET’S BUILD TOGETHER.
